Archive of My Work and Articles

Purpose drivers

on February 14th, 2014 in Brand and Business, My Work and Articles, Sustainability and Social Value by | Comments Off

It seems everyone is talking about purpose these days. Imperative has a new take on what purpose means in your career — it’s not the cause you work for, but how you work. Curious to see what surprises it might reveal, I took Imperative’s purpose driver quiz. My results:  …

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Connect the dots

on September 3rd, 2013 in Brand and Business, My Work and Articles by | Comments Off

In my continuing journey to define my unique selling proposition, here is another personal infographic. This one describes the kind of thinking that makes me happiest: The challenge of taking a disconnected or even seemingly impossible set of conditions and making sense of it. It starts with making sure all…

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The perfect sentence

on January 21st, 2013 in Brand and Business, Communication, My Work and Articles by | Comments Off

Yesterday I experienced one of those rare moments when everything clicks into place and you realize you’ve created something perfect. One simple sentence capturing the essence of brand vision — it has personality and heart without being cutesy, and clarity without being tactical. It is, dare I say it, pithy!…

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My career Venn

on January 12th, 2013 in Brand and Business, My Work and Articles by | Comments Off

Friends and colleagues often ask about the work I do, and how they can help me find what I am looking for. Never one to miss an opportunity to draw a diagram, I created this handy Venn. The green zone is my ideal – a strategic branding role in a…

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Word or PowerPoint: Which one is right for writing? It depends.

on November 27th, 2012 in Communication, My Work and Articles by | Comments Off

The past few weeks have given me a lot to consider when it comes to selecting the right tool for writing. These days, nearly all corporate documents are created in Word or PowerPoint. (On my own I’d write in Pages or InDesign, but since this will be a shared document…

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Taproot Foundation

on November 1st, 2012 in Brand and Business, My Work and Articles, Sustainability and Social Value by | Comments Off

Since 2004 I’ve been a volunteer for the fantastic Taproot Foundation, which supports non-profits by providing them with pro bono teams of consultants they couldn’t otherwise afford. Originally their service grants covered basics like logo design and website development, but have expanded to cover everything from databases to board training….

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Brand Workshop

on September 12th, 2012 in Brand and Business, My Work and Articles, Sustainability and Social Value by | Comments Off

As part of my current project at Kaiser Permanente, I recently facilitated a workshop to explore identity and vision for two KP innovation groups. As a solo facilitator leading a packed half-day session, I was grateful for participants who weren’t intimidated by abstract, visual exercises – they comfortably and confidently…

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Brand of Me

on May 30th, 2011 in Brand and Business, My Work and Articles by | Comments Off

During a conversation at a conference, I mentioned I had created a brand strategy for myself as a job candidate. When asked, “Did you do stakeholder interviews?” I nodded, thrilled by his intuition, before realizing he was kidding. Almost before his words were out he grasped his misperception and we…

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West Coast Green Coverage

on October 22nd, 2010 in Art, Design, and Architecture, My Work and Articles, Sustainability and Social Value by | Comments Off

This year I wrote about West Coast Green for Triple Pundit, a site devoted to green business news and ideas. Links to my posts: “Green” Marketing Lessons from the eBay Box Backstory about the development of the reusable eBay Box, tips from an intrapreneur involved in the project, and the…

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On Being Unreasonable

on March 14th, 2010 in Art, Design, and Architecture, Brand and Business, My Work and Articles, Sustainability and Social Value by | Comments Off

Friday I gave a brief speech at a Designers Accord town hall event “Design Change, Change Design” hosted at California College of the Arts and organized by Design Strategy MBA students Ahmed Riaz, Elysa Soffer, and Mike Funk. My talk was geared at designers who want to work towards social…

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