Archive of My Work and Articles

Collaborators wanted! Inquire within.

on June 20th, 2016 in Brand and Business, My Work and Articles, Sustainability and Social Value by | No Comments

I’m always the lookout for great people to work with! Wondering what’s a fit? Take a look.

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2015 Highlights

on January 15th, 2016 in Brand and Business, My Work and Articles by | Comments Off

One of the best things about consulting is having a variety of organizations and people to work with every year. Here are a few collaborations from 2015:

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Lessons from Mad Men: Bigger is not always better

on April 29th, 2015 in Brand and Business, My Work and Articles, Sustainability and Social Value by | Comments Off

As Mad Men winds down, we find our beloved anti-hero, Don Draper, losing his agency. Over ten years in television time we’ve watched him pull rabbit after rabbit out of his fedora to stay ahead of mergers and takeovers. (Not to mention contracts.) Despite a last-ditch effort, this time there…

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Are you ready for the design-led revolution?

on January 19th, 2015 in Art, Design, and Architecture, Brand and Business, My Work and Articles, Sustainability and Social Value by | Comments Off

Over the past year I’ve been fortunate to collaborate with the sustainability team at Autodesk to envision their support for the design-led revolution. Haven’t heard of it? You may not know the DLR moniker, but you’ve seen revolutionary design in action. From affordable prosthetics to solar robotics, high-impact solutions are…

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Leaving a mark

on January 13th, 2015 in My Work and Articles, Sustainability and Social Value by | Comments Off

Not many things are as rewarding as seeing your work endure! This week I received a charming note from a former pro bono client, the Center for Environmental Health, in thanks for my annual donation: “Dear Erica, Thanks for supporting our work so generously. Of course, how could you say…

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My career Venn

on October 29th, 2014 in Brand and Business, My Work and Articles by | Comments Off

Friends and colleagues often ask about the work I do, and how they can help me find what I am looking for. Never one to miss an opportunity to draw a diagram, I created this handy Venn. The green zone is my ideal – a strategic branding role in a…

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Purpose drivers

on September 14th, 2014 in Brand and Business, My Work and Articles, Sustainability and Social Value by | Comments Off

It seems everyone is talking about purpose these days. Imperative has a new take on what purpose means in your career — it’s not the cause you work for, but how you work. Curious to see what surprises it might reveal, I took Imperative’s purpose driver quiz. My results:  …

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Connect the dots

on September 3rd, 2013 in Brand and Business, My Work and Articles by | Comments Off

In my continuing journey to define my unique selling proposition, here is another personal infographic. This one describes the kind of thinking that makes me happiest: The challenge of taking a disconnected or even seemingly impossible set of conditions and making sense of it. It starts with making sure all…

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The perfect sentence

on January 21st, 2013 in Brand and Business, Communication, My Work and Articles by | Comments Off

Yesterday I experienced one of those rare moments when everything clicks into place and you realize you’ve created something perfect. One simple sentence capturing the essence of brand vision — it has personality and heart without being cutesy, and clarity without being tactical. It is, dare I say it, pithy!…

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Word or PowerPoint: Which one is right for writing? It depends.

on November 27th, 2012 in Communication, My Work and Articles by | Comments Off

The past few weeks have given me a lot to consider when it comes to selecting the right tool for writing. These days, nearly all corporate documents are created in Word or PowerPoint. (On my own I’d write in Pages or InDesign, but since this will be a shared document…

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