Inside my head there is a perpetual motion machine I affectionately call my hamster wheel.

It’s rare to find me at a loss for words or with nothing to contribute to a conversation, especially when it comes to topics I am passionate about. Read on for thoughts about brands, people, design, and day-to-day moments that inspire me.
Are you ready for the design-led revolution?

Are you ready for the design-led revolution?

on January 19th, 2015 in Art, Design, and Architecture, Brand and Business, My Work and Articles, Sustainability and Social Value by | Comments Off

Over the past year I’ve been fortunate to collaborate with the sustainability team at Autodesk to envision their support for the design-led revolution. Haven’t heard of it? You may not know the DLR moniker, but you’ve seen revolutionary design in action. From affordable prosthetics to solar robotics, high-impact solutions are…

Read more

Leaving a mark

on January 13th, 2015 in My Work and Articles, Sustainability and Social Value by | Comments Off Leaving a mark

Not many things are as rewarding as seeing your work endure! This week I received a charming note from a former pro bono client, the Center for Environmental Health, in thanks for my annual donation: “Dear Erica, Thanks for supporting our work so generously. Of course, how could you say…

Read more

My career Venn

Friends and colleagues often ask about the work I do, and how they can help me find what I am looking for. Never one to miss an opportunity to draw a diagram, I created this handy Venn. The green zone is my ideal – a strategic branding role in a…

Read more

Purpose drivers

on September 14th, 2014 in Brand and Business, My Work and Articles, Sustainability and Social Value by | Comments Off Purpose drivers

It seems everyone is talking about purpose these days. Imperative has a new take on what purpose means in your career — it’s not the cause you work for, but how you work. Curious to see what surprises it might reveal, I took Imperative’s purpose driver quiz. My results:  …

Read more

Acceptance and Gratitude

Recently I had the good fortune to find a forgotten family gem, personal histories from WWII written by two of my grandfather’s brothers. It was an opportunity to learn about uncles I barely knew and get personal insights into one of the most important events of the 20th century. What…

Read more