Friends and colleagues often ask about the work I do, and how they can help me find what I am looking for. Never one to miss an opportunity to draw a diagram, I created this handy Venn. The green zone is my ideal – a strategic branding role in a…Read more
Inside my head there is a perpetual motion machine I affectionately refer to as my hamster wheel.It’s rare to find me at a loss for words or with nothing to contribute to a conversation, especially when it comes to topics I am passionate about. Read on to get a feel for my thoughts on branding, design, sustainability, and other things that inspire me.
I laughed when I saw this. Part of me wants to be offended by packaging that assumes our incompetence, but considering how many times I’ve overlooked or mangled a resealable strip I have to admit it’s spot-on.Read more
I love this feature in my newest Boden catalog – sticky tabs to flag items you like instead of having to turn down page corners. Arriving days before Valentine’s Day, its messages of “Mine” and “Love” also subtly (cleverly?) call to mind candy conversation hearts. Putting on my marketer hat,…Read more
Yesterday I experienced one of those rare moments when everything clicks into place and you realize you’ve created something perfect. One simple sentence capturing the essence of brand vision — it has personality and heart without being cutesy, and clarity without being tactical. It is, dare I say it, pithy!…Read more
Gretchen Rubin, author of The Happiness Project, chooses a theme for the new year — one word (give or take) that encapsulates her goals and desires. This year, her theme is Bigger: My theme? Bigger. We’re so often encouraged to pursue simplicity; I fight my urge to simplify, to keep…Read more