Allsteel was a deep brand project for my team at Bounteous — over many months we listened to buyers and partners, mapped every moment in the client journey, envisioned the brand shift they sought, and ultimately delivered a strategy and tagline of Designed to Do More. With the unveiling of their new Experience Center in Chicago, I’m thrilled to see it live in the world. Check out this video tour!
So many of the insights we uncovered are reflected in this new center. This is the larger, more inspiring space that the architects and designers craved. It welcomes more collaboration, which is needed to conceive and deliver complex, human-centered environments. It embodies more flexibility and ways to reinvent when needs change. It showcases more thoughtful details that reflect how thoughtful Allsteel is about creating spaces and designs.
It is an experience designed to do more. Congratulations to Allsteel and the HNI family!