Archive of Brand and Business

2015 Highlights

on January 15th, 2016 in Brand and Business, My Work and Articles by | Comments Off

One of the best things about consulting is having a variety of organizations and people to work with every year. Here are a few collaborations from 2015:

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Hello Kitty, hello cuteness

on August 12th, 2015 in Brand and Business, Serendipity by | Comments Off

On my recent trip to Taiwan and Tokyo, the cute factor was inescapable. Buildings, restaurants, museums, you name it. Everything has a mascot. Everything has an animated character. And the queen herself, Hello Kitty, continues to reign supreme. But of course Hello Kitty is more than a mere character. She’s a phenomenon…

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Lessons from Mad Men: Bigger is not always better

on April 29th, 2015 in Brand and Business, My Work and Articles, Sustainability and Social Value by | Comments Off

As Mad Men winds down, we find our beloved anti-hero, Don Draper, losing his agency. Over ten years in television time we’ve watched him pull rabbit after rabbit out of his fedora to stay ahead of mergers and takeovers. (Not to mention contracts.) Despite a last-ditch effort, this time there…

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Are you ready for the design-led revolution?

on January 19th, 2015 in Art, Design, and Architecture, Brand and Business, My Work and Articles, Sustainability and Social Value by | Comments Off

Over the past year I’ve been fortunate to collaborate with the sustainability team at Autodesk to envision their support for the design-led revolution. Haven’t heard of it? You may not know the DLR moniker, but you’ve seen revolutionary design in action. From affordable prosthetics to solar robotics, high-impact solutions are…

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My career Venn

on October 29th, 2014 in Brand and Business, My Work and Articles by | Comments Off

Friends and colleagues often ask about the work I do, and how they can help me find what I am looking for. Never one to miss an opportunity to draw a diagram, I created this handy Venn. The green zone is my ideal – a strategic branding role in a…

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Purpose drivers

on September 14th, 2014 in Brand and Business, My Work and Articles, Sustainability and Social Value by | Comments Off

It seems everyone is talking about purpose these days. Imperative has a new take on what purpose means in your career — it’s not the cause you work for, but how you work. Curious to see what surprises it might reveal, I took Imperative’s purpose driver quiz. My results:  …

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Explainers

on December 13th, 2013 in Brand and Business, Communication, Serendipity by | Comments Off

This weekend a friend was in town, and visitors are great prompts to do all the local things we don’t get around to — in this case, the new Exploratorium! Something that caught my eye is their name for exhibit guides: Explainers. It’s a miniscule detail compared to the immensity…

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Connect the dots

on September 3rd, 2013 in Brand and Business, My Work and Articles by | Comments Off

In my continuing journey to define my unique selling proposition, here is another personal infographic. This one describes the kind of thinking that makes me happiest: The challenge of taking a disconnected or even seemingly impossible set of conditions and making sense of it. It starts with making sure all…

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Five-finger discount

on August 14th, 2013 in Brand and Business by | Comments Off

Cognac is crazy popular in my neighborhood judging by how quickly the shelves are cleared out during a sale. And to keep those shelves from emptying themselves, cognac is always locked up. What’s a brand to do when it becomes known for being shoplifted? If you’re Hennessey, you create a…

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The opposite of inspiration

on July 19th, 2013 in Brand and Business by | Comments Off

A client’s main office has a thoroughly depressing interior despite the building’s landmark architecture. The drabness is made all the more noticeable in contrast to their recent brand refresh, which uses great colors and smart messaging. Every time I visit I think about what a disconnect this is — the…

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