Archive of Brand and Business

Purpose drivers

on February 14th, 2014 in Brand and Business, My Work and Articles, Sustainability and Social Value by | Comments Off

It seems everyone is talking about purpose these days. Imperative has a new take on what purpose means in your career — it’s not the cause you work for, but how you work. Curious to see what surprises it might reveal, I took Imperative’s purpose driver quiz. My results:  …

Continue reading...

Connect the dots

on September 3rd, 2013 in Brand and Business, My Work and Articles by | Comments Off

In my continuing journey to define my unique selling proposition, here is another personal infographic. This one describes the kind of thinking that makes me happiest: The challenge of taking a disconnected or even seemingly impossible set of conditions and making sense of it. It starts with making sure all…

Continue reading...

Five-finger discount

on August 14th, 2013 in Brand and Business by | Comments Off

Cognac is crazy popular in my neighborhood judging by how quickly the shelves are cleared out during a sale. And to keep those shelves from emptying themselves, cognac is always locked up. What’s a brand to do when it becomes known for being shoplifted? If you’re Hennessey, you create a…

Continue reading...

The opposite of inspiration

on July 19th, 2013 in Brand and Business by | Comments Off

A client’s main office has a thoroughly depressing interior despite the building’s landmark architecture. The drabness is made all the more noticeable in contrast to their recent brand refresh, which uses great colors and smart messaging. Every time I visit I think about what a disconnect this is — the…

Continue reading...

Lunch at Hattery

on June 6th, 2013 in Brand and Business, Sustainability and Social Value by | Comments Off

Arguably, the greatest contribution tech companies have made to the workplace is lunch. Hattery takes it even farther – not only hiring a chef to feed their staff, but making it a centerpiece of their cultural strategy. They put their accomplished chef, Tina Dang, out front and center. She and…

Continue reading...

A sign-off screen that brings customers back

on April 12th, 2013 in Brand and Business, Communication by | Comments Off

It’s supremely frustrating to see customers walk away without knowing why. Because if you don’t know why, you can’t fix it. After signing out of TurboTax last night, I received the message shown. It’s friendly and smartly user-centric, no doubt the result of research into why people abandon the software….

Continue reading...

Small Giants

on March 15th, 2013 in Brand and Business, Sustainability and Social Value by | 2 Comments

The book Small Giants resonated with me in a way few business books ever have. Author Bo Burlingham defines small giants as “companies that choose to be great instead of big”, an idea near and dear to my heart. As a young designer in Chicago, my employers and clients were…

Continue reading...

Packaging for Dummies

on February 19th, 2013 in Brand and Business, Communication, Serendipity by | Comments Off

I laughed when I saw this. Part of me wants to be offended by packaging that assumes our incompetence, but considering how many times I’ve overlooked or mangled a resealable strip I have to admit it’s spot-on.

Continue reading...

Mine

on February 14th, 2013 in Brand and Business, Communication, Serendipity by | Comments Off

I love this feature in my newest Boden catalog – sticky tabs to flag items you like instead of having to turn down page corners. Arriving days before Valentine’s Day, its messages of “Mine” and “Love” also subtly (cleverly?) call to mind candy conversation hearts. Putting on my marketer hat,…

Continue reading...

The perfect sentence

on January 21st, 2013 in Brand and Business, Communication, My Work and Articles by | Comments Off

Yesterday I experienced one of those rare moments when everything clicks into place and you realize you’ve created something perfect. One simple sentence capturing the essence of brand vision — it has personality and heart without being cutesy, and clarity without being tactical. It is, dare I say it, pithy!…

Continue reading...