One of the best things about consulting is having a variety of organizations and people to work with every year. Here are a few collaborations from 2015:
Red Hat
This one was a lot of fun — a “State of the Brand” analysis for open source leaders Red Hat. Teaming up with Great Monday, I did tons of market research and wrapped it all up in a visual presentation that is a resource to their brand team and a conversation-starter for executives.
Garfield Innovation Center
Kaiser Permanente’s innovation center, a longtime client, asked for help reframing their services so it’s more clear how and when to engage them. This has come up a recently with multiple clients — the architecture of products and services sounds simple enough but is truly one of the biggest stumbling blocks in communication the value of an organization.
Revolution Media
Working with Intactic, we refreshed the Revolution Media identity, starting with a workshop and ending with new messaging and a website. They now have a voice that embodies their direct, confident, no-drama culture.
Global Footprint Network
As part of a pro bono team, I spent a whole lot of this year working on positioning and messaging for Global Footprint Network, an environmental research organization. We’re not quite finished yet, but we’re very, very close and I look forward to sharing more soon.
Entrepreneurs
I’ve been advising a new finance company on marketing strategy, and had the great fortune to accompany the founder on a trip to Taiwan. It was quite an adventure!
Several purpose-driven solopreneurs also came to me this year for coaching on their strategy and story. Supporting entrepreneurs is one of the purposes I most value — there’s something about helping someone achieve their dream and build their legacy that hits me right in the feels.