2015 Highlights

One of the best things about consulting is having a variety of organizations and people to work with every year. Here are a few collaborations from 2015:

Red Hat

red-hat-180This one was a lot of fun — a “State of the Brand” analysis for open source leaders Red Hat. Teaming up with Great Monday, I did tons of market research and wrapped it all up in a visual presentation that is a resource to their brand team and a conversation-starter for executives.

Garfield Innovation Center

Kaiser Permanente’s innovation center, a longtime client, asked for help reframing their services so it’s more clear how and when to engage them. This has come up a recently with multiple clients — the architecture of products and services sounds simple enough but is truly one of the biggest stumbling blocks in communication the value of an organization.

Revolution Media

rm-workshop-180Working with Intactic, we refreshed the Revolution Media identity, starting with a workshop and ending with new messaging and a website. They now have a voice that embodies their direct, confident, no-drama culture.

Global Footprint Network

As part of a pro bono team, I spent a whole lot of this year working on positioning and messaging for Global Footprint Network, an environmental research organization. We’re not quite finished yet, but we’re very, very close and I look forward to sharing more soon.

Entrepreneurs

taiwan_180pxI’ve been advising a new finance company on marketing strategy, and had the great fortune to accompany the founder on a trip to Taiwan. It was quite an adventure!

Several purpose-driven solopreneurs also came to me this year for coaching on their strategy and story. Supporting entrepreneurs is one of the purposes I most value — there’s something about helping someone achieve their dream and build their legacy that hits me right in the feels.

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