Archive of Communication

Explainers

on December 13th, 2013 in Brand and Business, Communication, Serendipity by | Comments Off

This weekend a friend was in town, and visitors are great prompts to do all the local things we don’t get around to — in this case, the new Exploratorium! Something that caught my eye is their name for exhibit guides: Explainers. It’s a miniscule detail compared to the immensity…

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A sign-off screen that brings customers back

on April 12th, 2013 in Brand and Business, Communication by | Comments Off

It’s supremely frustrating to see customers walk away without knowing why. Because if you don’t know why, you can’t fix it. After signing out of TurboTax last night, I received the message shown. It’s friendly and smartly user-centric, no doubt the result of research into why people abandon the software….

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Packaging for Dummies

on February 19th, 2013 in Brand and Business, Communication, Serendipity by | Comments Off

I laughed when I saw this. Part of me wants to be offended by packaging that assumes our incompetence, but considering how many times I’ve overlooked or mangled a resealable strip I have to admit it’s spot-on.

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Mine

on February 14th, 2013 in Brand and Business, Communication, Serendipity by | Comments Off

I love this feature in my newest Boden catalog – sticky tabs to flag items you like instead of having to turn down page corners. Arriving days before Valentine’s Day, its messages of “Mine” and “Love” also subtly (cleverly?) call to mind candy conversation hearts. Putting on my marketer hat,…

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The perfect sentence

on January 21st, 2013 in Brand and Business, Communication, My Work and Articles by | Comments Off

Yesterday I experienced one of those rare moments when everything clicks into place and you realize you’ve created something perfect. One simple sentence capturing the essence of brand vision — it has personality and heart without being cutesy, and clarity without being tactical. It is, dare I say it, pithy!…

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Word or PowerPoint: Which one is right for writing? It depends.

on November 27th, 2012 in Communication, My Work and Articles by | Comments Off

The past few weeks have given me a lot to consider when it comes to selecting the right tool for writing. These days, nearly all corporate documents are created in Word or PowerPoint. (On my own I’d write in Pages or InDesign, but since this will be a shared document…

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