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Erica Frye

Erica Frye

Posted on February 19, 2013March 15, 2013 by efrye

Packaging for Dummies

I laughed when I saw this. Part of me wants to be offended by packaging that assumes our incompetence, but considering how many times I’ve overlooked or mangled a resealable strip I have to admit it’s spot-on.

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CategoriesBrand and Business, Communication, Serendipity TagsGenius

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Erica Frye

Purpose-driven brand strategy and communication

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