Archive of Sustainability and Social Value

Lessons from Mad Men: Bigger is not always better

on April 29th, 2015 in Brand and Business, My Work and Articles, Sustainability and Social Value by | Comments Off

As Mad Men winds down, we find our beloved anti-hero, Don Draper, losing his agency. Over ten years in television time we’ve watched him pull rabbit after rabbit out of his fedora to stay ahead of mergers and takeovers. (Not to mention contracts.) Despite a last-ditch effort, this time there…

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Are you ready for the design-led revolution?

on January 19th, 2015 in Art, Design, and Architecture, Brand and Business, My Work and Articles, Sustainability and Social Value by | Comments Off

Over the past year I’ve been fortunate to collaborate with the sustainability team at Autodesk to envision their support for the design-led revolution. Haven’t heard of it? You may not know the DLR moniker, but you’ve seen revolutionary design in action. From affordable prosthetics to solar robotics, high-impact solutions are…

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Leaving a mark

on January 13th, 2015 in My Work and Articles, Sustainability and Social Value by | Comments Off

Not many things are as rewarding as seeing your work endure! This week I received a charming note from a former pro bono client, the Center for Environmental Health, in thanks for my annual donation: “Dear Erica, Thanks for supporting our work so generously. Of course, how could you say…

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Purpose drivers

on September 14th, 2014 in Brand and Business, My Work and Articles, Sustainability and Social Value by | Comments Off

It seems everyone is talking about purpose these days. Imperative has a new take on what purpose means in your career — it’s not the cause you work for, but how you work. Curious to see what surprises it might reveal, I took Imperative’s purpose driver quiz. My results:  …

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Lunch at Hattery

on June 6th, 2013 in Brand and Business, Sustainability and Social Value by | Comments Off

Arguably, the greatest contribution tech companies have made to the workplace is lunch. Hattery takes it even farther – not only hiring a chef to feed their staff, but making it a centerpiece of their cultural strategy. They put their accomplished chef, Tina Dang, out front and center. She and…

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Small Giants

on March 15th, 2013 in Brand and Business, Sustainability and Social Value by | 2 Comments

The book Small Giants resonated with me in a way few business books ever have. Author Bo Burlingham defines small giants as “companies that choose to be great instead of big”, an idea near and dear to my heart. As a young designer in Chicago, my employers and clients were…

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Living economies

on November 7th, 2012 in Brand and Business, Sustainability and Social Value by | Comments Off

Friday I attended a talk by Hunter Lovins at California College of the Arts. She briefly touched on a point of view about globalization that struck me: You can’t have a living economy without a local economy — otherwise, you have an economy that is either killing or dying. Think…

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Taproot Foundation

on November 1st, 2012 in Brand and Business, My Work and Articles, Sustainability and Social Value by | Comments Off

Since 2004 I’ve been a volunteer for the fantastic Taproot Foundation, which supports non-profits by providing them with pro bono teams of consultants they couldn’t otherwise afford. Originally their service grants covered basics like logo design and website development, but have expanded to cover everything from databases to board training….

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Brand Workshop

on September 12th, 2012 in Brand and Business, My Work and Articles, Sustainability and Social Value by | Comments Off

As part of my current project at Kaiser Permanente, I recently facilitated a workshop to explore identity and vision for two KP innovation groups. As a solo facilitator leading a packed half-day session, I was grateful for participants who weren’t intimidated by abstract, visual exercises – they comfortably and confidently…

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West Coast Green Coverage

on October 22nd, 2010 in Art, Design, and Architecture, My Work and Articles, Sustainability and Social Value by | Comments Off

This year I wrote about West Coast Green for Triple Pundit, a site devoted to green business news and ideas. Links to my posts: “Green” Marketing Lessons from the eBay Box Backstory about the development of the reusable eBay Box, tips from an intrapreneur involved in the project, and the…

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