Archive of Sustainability and Social Value

Brand Workshop

on September 12th, 2012 in Brand and Business, My Work and Articles, Sustainability and Social Value by | Comments Off

As part of my current project at Kaiser Permanente, I recently facilitated a workshop to explore identity and vision for two KP innovation groups. As a solo facilitator leading a packed half-day session, I was grateful for participants who weren’t intimidated by abstract, visual exercises – they comfortably and confidently…

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West Coast Green Coverage

on October 22nd, 2010 in Art, Design, and Architecture, My Work and Articles, Sustainability and Social Value by | Comments Off

This year I wrote about West Coast Green for Triple Pundit, a site devoted to green business news and ideas. Links to my posts: “Green” Marketing Lessons from the eBay Box Backstory about the development of the reusable eBay Box, tips from an intrapreneur involved in the project, and the…

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On Being Unreasonable

on March 14th, 2010 in Art, Design, and Architecture, Brand and Business, My Work and Articles, Sustainability and Social Value by | Comments Off

Friday I gave a brief speech at a Designers Accord town hall event “Design Change, Change Design” hosted at California College of the Arts and organized by Design Strategy MBA students Ahmed Riaz, Elysa Soffer, and Mike Funk. My talk was geared at designers who want to work towards social…

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…Put up a parking lot

on August 21st, 2009 in Serendipity, Sustainability and Social Value by | Comments Off

I live in downtown San Leandro, California, a city east of San Francisco that is more like a small town than a suburb. It’s one of the most walkable areas I’ve ever lived  — better than my neighborhoods in SF and Chicago, even — and the city is working hard…

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Sustainable Brands

on July 13th, 2009 in Brand and Business, Sustainability and Social Value by | Comments Off

In June I was able to attend part of the Sustainable Brands 09 conference in Monterey. Some conference highlights: Corporate iguanas My favorite moment of the conference came with the reference by Dev Patnaik to “Corporate Iguanas”. The reptilian brain has no empathy or social awareness, which leads reptiles to…

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Leadership by Design(ers)

on May 19th, 2009 in Brand and Business, My Work and Articles, Sustainability and Social Value by | Comments Off

We’ve finished our first year on the Design Strategy MBA program! It’s hard to believe. In December I wrote a post for Triple Pundit making the case for how thinking like a designer has a lot in common with being a good leader. It seems like a fitting end to…

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Tone Deaf

on April 10th, 2009 in Brand and Business, Sustainability and Social Value by | Comments Off

Recently I was astonished to see this Sherwin Williams logo, which I assumed old signage. Seriously, who in the world would think this logo is a good idea? I was wrong. This very old mark — which, to its credit, looks decades newer than its pre-1900 origins — is in…

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Don’t Litter!

on December 1st, 2008 in Art, Design, and Architecture, Sustainability and Social Value by | Comments Off

Why is it that people have to be told not to litter? A CCA grad student created a small set of installation pieces, evidently as a statement against cigarette-butt litterbugs. In this scene, a series of little clay men carry inappropriately discarded butts from the base of a tree, across…

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Farmers Markets

on September 27th, 2008 in Sustainability and Social Value by | Comments Off

I’m constantly amazed at how incredible California produce is and I am glad to see small-scale farming and artisan food is making a comeback. For my Innovation Studio class, my team is researching people, food, and how they come together. As I created a “deconstruction” of the food domain, I…

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Do the Right Thing

on August 15th, 2008 in Brand and Business, My Work and Articles, Sustainability and Social Value by | Comments Off

I believe in supporting companies that make a commitment to doing good, both as a designer and a customer. Whether or not they always succeed, understanding that business should also be socially and environmentally responsible is a big step towards where we need to be. Although the real trick is…

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