Taproot Foundation

Since 2004 I’ve been a volunteer for the fantastic Taproot Foundation, which supports non-profits by providing them with pro bono teams of consultants they couldn’t otherwise afford. Originally their service grants covered basics like logo design and website development, but have expanded to cover everything from databases to board training. I’m ready for a new challenge and have put myself back on the active list.

For my last project I was the strategy lead on a brand strategy and messaging grant for Building Futures with Women and Children. The heart and soul of Building Futures is supporting underserved women and their children who are facing homelessness due to domestic violence. Their mission had been challenged by continuing shifts in funding and they requested help finding a flexible, purposeful path through uncertainty. More urgently, they wanted messaging that would better reflect their remarkable success and how their services have changed over 25 years. During the 6 month project we delivered a comprehensive package of stakeholder insights from interviews, position options to help them explore their future, brand identity and strategy guidance, and messaging options to serve everything from press release footers to fundraising mailers. They were a joy to work with, and I hope our work helps them move forward confidently.

The work is incredibly rewarding, and I look forward to taking on a new project soon!

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