The perfect sentence

Yesterday I experienced one of those rare moments when everything clicks into place and you realize you’ve created something perfect. One simple sentence capturing the essence of brand vision — it has personality and heart without being cutesy, and clarity without being tactical. It is, dare I say it, pithy!

We’ve been exploring brand strategy and key messaging for months, but until now we didn’t have the expression quite right. Considering I’m wrapping up the project this week, my perfect sentence is a timely capstone on a wonderful project!

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