Archive of My Work and Articles

Taproot Foundation

on November 1st, 2012 in Brand and Business, My Work and Articles, Sustainability and Social Value by | Comments Off

Since 2004 I’ve been a volunteer for the fantastic Taproot Foundation, which supports non-profits by providing them with pro bono teams of consultants they couldn’t otherwise afford. Originally their service grants covered basics like logo design and website development, but have expanded to cover everything from databases to board training….

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Brand Workshop

on September 12th, 2012 in Brand and Business, My Work and Articles, Sustainability and Social Value by | Comments Off

As part of my current project at Kaiser Permanente, I recently facilitated a workshop to explore identity and vision for two KP innovation groups. As a solo facilitator leading a packed half-day session, I was grateful for participants who weren’t intimidated by abstract, visual exercises – they comfortably and confidently…

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Brand of Me

on May 30th, 2011 in Brand and Business, My Work and Articles by | Comments Off

During a conversation at a conference, I mentioned I had created a brand strategy for myself as a job candidate. When asked, “Did you do stakeholder interviews?” I nodded, thrilled by his intuition, before realizing he was kidding. Almost before his words were out he grasped his misperception and we…

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West Coast Green Coverage

on October 22nd, 2010 in Art, Design, and Architecture, My Work and Articles, Sustainability and Social Value by | Comments Off

This year I wrote about West Coast Green for Triple Pundit, a site devoted to green business news and ideas. Links to my posts: “Green” Marketing Lessons from the eBay Box Backstory about the development of the reusable eBay Box, tips from an intrapreneur involved in the project, and the…

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On Being Unreasonable

on March 14th, 2010 in Art, Design, and Architecture, Brand and Business, My Work and Articles, Sustainability and Social Value by | Comments Off

Friday I gave a brief speech at a Designers Accord town hall event “Design Change, Change Design” hosted at California College of the Arts and organized by Design Strategy MBA students Ahmed Riaz, Elysa Soffer, and Mike Funk. My talk was geared at designers who want to work towards social…

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Fun with Visualizations

on October 17th, 2009 in My Work and Articles, Serendipity by | Comments Off

The image above is a detail from a poster I have been working on for my Mythology pinball project. I was having such a good time learning about the visual language of pinball that I got a little carried away on this poster — this is the kind all-consuming project…

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Play That Silver Ball

on October 6th, 2009 in Art, Design, and Architecture, Brand and Business, My Work and Articles, Serendipity by | Comments Off

For my elective class this semester I chose Mythology, Meaning, and Design, an exploration of myths, archetypes, and symbols and how they continue to play out today in modern storytelling such as media and branding. So far it’s a very demanding class — more than an elective is worth, probably…

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Leadership by Design(ers)

on May 19th, 2009 in Brand and Business, My Work and Articles, Sustainability and Social Value by | Comments Off

We’ve finished our first year on the Design Strategy MBA program! It’s hard to believe. In December I wrote a post for Triple Pundit making the case for how thinking like a designer has a lot in common with being a good leader. It seems like a fitting end to…

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Do the Right Thing

on August 15th, 2008 in Brand and Business, My Work and Articles, Sustainability and Social Value by | Comments Off

I believe in supporting companies that make a commitment to doing good, both as a designer and a customer. Whether or not they always succeed, understanding that business should also be socially and environmentally responsible is a big step towards where we need to be. Although the real trick is…

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