Archive of Green

Are you ready for the design-led revolution?

on January 19th, 2015 in Art, Design, and Architecture, Brand and Business, My Work and Articles, Sustainability and Social Value by | Comments Off

Over the past year I’ve been fortunate to collaborate with the sustainability team at Autodesk to envision their support for the design-led revolution. Haven’t heard of it? You may not know the DLR moniker, but you’ve seen revolutionary design in action. From affordable prosthetics to solar robotics, high-impact solutions are…

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Lunch at Hattery

on June 6th, 2013 in Brand and Business, Sustainability and Social Value by | Comments Off

Arguably, the greatest contribution tech companies have made to the workplace is lunch. Hattery takes it even farther – not only hiring a chef to feed their staff, but making it a centerpiece of their cultural strategy. They put their accomplished chef, Tina Dang, out front and center. She and…

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…Put up a parking lot

on August 21st, 2009 in Serendipity, Sustainability and Social Value by | Comments Off

I live in downtown San Leandro, California, a city east of San Francisco that is more like a small town than a suburb. It’s one of the most walkable areas I’ve ever lived  — better than my neighborhoods in SF and Chicago, even — and the city is working hard…

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Sustainable Brands

on July 13th, 2009 in Brand and Business, Sustainability and Social Value by | Comments Off

In June I was able to attend part of the Sustainable Brands 09 conference in Monterey. Some conference highlights: Corporate iguanas My favorite moment of the conference came with the reference by Dev Patnaik to “Corporate Iguanas”. The reptilian brain has no empathy or social awareness, which leads reptiles to…

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Tone Deaf

on April 10th, 2009 in Brand and Business, Sustainability and Social Value by | Comments Off

Recently I was astonished to see this Sherwin Williams logo, which I assumed old signage. Seriously, who in the world would think this logo is a good idea? I was wrong. This very old mark — which, to its credit, looks decades newer than its pre-1900 origins — is in…

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Michelle Bachelet

on June 22nd, 2008 in Sustainability and Social Value by | Comments Off

Recently Michelle Bachelet, the first female president of Chile, visited California to sign an alternative energy pact and afterwards she spoke at UC Berkeley. I was disappointed that we heard very little about the renewable energy agreement at the speech. Evidently that discussion happened up at the Berkeley Labs and…

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