Archive of Advertising

Hello Kitty, hello cuteness

on August 12th, 2015 in Brand and Business, Serendipity by | Comments Off

On my recent trip to Taiwan and Tokyo, the cute factor was inescapable. Buildings, restaurants, museums, you name it. Everything has a mascot. Everything has an animated character. And the queen herself, Hello Kitty, continues to reign supreme. But of course Hello Kitty is more than a mere character. She’s a phenomenon…

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Mine

on February 14th, 2013 in Brand and Business, Communication, Serendipity by | Comments Off

I love this feature in my newest Boden catalog – sticky tabs to flag items you like instead of having to turn down page corners. Arriving days before Valentine’s Day, its messages of “Mine” and “Love” also subtly (cleverly?) call to mind candy conversation hearts. Putting on my marketer hat,…

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On the Driver’s Side

on September 14th, 2010 in Brand and Business, Serendipity by | Comments Off

Recently I had the pleasure of keeping my brother company as he drove a U-Haul across half of Arizona and California. After the endless desert dotted with horribly designed billboards along I-10 and the vast nothingness along I-5, our very boring trip was brightened by cute ads at a 76…

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Olivetti

on July 11th, 2009 in Art, Design, and Architecture, Brand and Business, Serendipity by | Comments Off

These vintage typewriter ads for Olivetti (shown above)  just blow me away. They are such lovely, illustrated compositions, so different from the full page photo + headline ads of today. Italians certainly know how to design beautiful things, in this case not only the machine but also the ads for…

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Mad Men

on June 20th, 2008 in Brand and Business by | Comments Off

Mad Men will soon be back on AMC for its 2nd season. The setting, a Madison Avenue ad agency in 1960, is so interesting to me because it represents a turning point in advertising. Around this time advertisers started embracing conceptual ideas and humor instead of straight pitches, and watching…

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Great Moments in Advertising

on June 8th, 2008 in Art, Design, and Architecture, Brand and Business by | Comments Off

The best part of having a DVR is skipping commercials, but once in a great while something is intriguing enough to make me to stop and rewind. Most reliably I stop for VW, Apple, and the celebrity Geico ads. My favorite Geico spokesperson was Peter Frampton — a little sad…

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