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Explainers

Exploratorium ExplainersThis weekend a friend was in town, and visitors are great prompts to do all the local things we don’t get around to — in this case, the new Exploratorium!

Something that caught my eye is their name for exhibit guides: Explainers. It’s a miniscule detail compared to the immensity and wonder of all the hands-on exhibits, but this struck me as truly the perfect word. In contrast to titles like Docent, Explainer is simple, kid-friendly, and communicates exactly what they do. Bonus points: Exploratorium Explainers is alliterative!

While small, this is a touchpoint that reinforces a playful, thoughtful brand experience.

 

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The comfort of ritual

I first visited Tadich more than 25 years ago during my first family trip to San Francisco. Over the years we have returned there time after time for local classics like cioppino, hangtown fry, and petrale sole.

Tadich is a San Francisco institution, the oldest restaurant in the city and the kind of place politicians and financiers meet for a late lunch or a post-work martini. It is the very definition of old-school with its white-coated servers, career bartenders who know their classic cocktails, and wood-paneled rooms perfect for a private lunch.

My parents and I made our annual pilgrimage last week on a typically chilly, cloudy day. We camped out in one of the little wooden rooms for a long lunch, then wandered through some downtown buildings — we’re always on the lookout for architectural details — and finished up shopping for cheese at the Ferry Building. Food, wine, and architecture make for a perfect day!

I’m not always a fan of tradition in a larger cultural context, but I enjoy family rituals like this which provide a comforting touchstone and a connection to personal history.

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Desert calm

I have always found the desert Southwest immensely calming. I assumed it was simply the comfortable feeling of being back in my childhood home — it never felt right when I lived in states without mountains — but on my last trip it occurred to me it could be the desert itself.

There is a reassuring constancy to the endless expanse of sand, with its soothing, monochromatic palette. The sheer scale of the desert slows down time — it can take hours to approach and pass a mountain. Plant growth can be imperceptible year over year. The weather doesn’t change for months on end. Here, past and future blend together in an unchanging, infinite time stream. And, the desert thrives in the most unlikely ways; its inhabitants are a testament to the ingenuity and persistence of life itself. Creativity abounds, hidden in the minute details of a seemingly barren landscape.

The desert endures, and I find hope and comfort in it.

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Packaging for Dummies

I laughed when I saw this. Part of me wants to be offended by packaging that assumes our incompetence, but considering how many times I’ve overlooked or mangled a resealable strip I have to admit it’s spot-on.

open_here

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Mine

I love this feature in my newest Boden catalog – sticky tabs to flag items you like instead of having to turn down page corners. Arriving days before Valentine’s Day, its messages of “Mine” and “Love” also subtly (cleverly?) call to mind candy conversation hearts.

Putting on my marketer hat, I’d add a tab labeled Gift. Even if the shopper doesn’t end up purchasing any gifts, the prompt nudges them to think about friends while browsing and share Boden items they might like. And, on a personal note, I’d feel less frivolous about shopping if I could convince myself I was also shopping for my friends!

ef_blog_boden

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Back to 1968

The 1968 exhibit at OMCA is so packed with facts and experiences I needed a second visit to take it in. As years go, it’s hard to imagine many more momentous in modern U.S. politics and culture than 1968, considering the assassinations of King and Kennedy, a pivotal election, the Vietnam War, and countless civil rights clashes.

Balancing the social upheaval were charming artifacts of my childhood. The living rooms were comfortingly familiar, complete with glass grapes on the cabinet TV, mid-century furniture, and World Book encyclopedias. Between the homes of my family and neighbors, every single item was familiar. There were also fun collections of advertising and, naturally, plastic.

For me the biggest highlight was the TV nook, a nice mood lifter following the Vietnam War exhibit. It doesn’t sound like much on paper — cartoon-like MDF television frames housing clips of movies and shows  — but in execution it was a fantastically engaging, seamless symphony of audio and video. There’s a particularly nice moment in the beginning of the loop where Planet of the Apes melds into the Star Trek voiceover, drama contrasted by the gentle ending of Mister Rogers promising us a smile and a hello tomorrow.

OMCA creates relevant, contemporary exhibits that inspire me. I’m so privileged this is my local museum!

OMCA 1968 RFK

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Earthquake mashups

Shawn Clover, 1906 + Today: The Earthquake Blend

This photo mashup series by Shawn Clover that merges images from the 1906 earthquake and San Francisco today is a fantastic concept, with stunning execution.

From the artist:

To put these photos together, I first create a catalog of historical photos that look like they have potential to be blended. Unfortunately most of these photos end up on the digital cutting room floor because there’s simply no way to get the same photo today because either a building or a tree is in the way. Once I get a good location, I get everything lined up just right. My goal is to stand in the exact spot where the original photographer stood. Doing this needs to take into account equivalent focal length, how the lens was shifted, light conditions, etc. I take plenty of shots, each nudged around a bit at each location. Just moving one foot to the left changes everything.

I am in awe.

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On the Driver’s Side

Recently I had the pleasure of keeping my brother company as he drove a U-Haul across half of Arizona and California. After the endless desert dotted with horribly designed billboards along I-10 and the vast nothingness along I-5, our very boring trip was brightened by cute ads at a 76 station.

First I noticed the Children’s Guide to Splattered Bugs at the pump. It was so unexpected that it took a minute for me to realize the flip side wasn’t the same, but another fun sign, Loosen up While you Fill Up, offering much-needed stretching tips. The campaign tagline, We’re On the Driver’s Side, is a clever play on the gas tank arrow. (One could debate this on more political level, but superficially it’s great.)

I did some digging, and it appears this campaign is credited to Venables Bell, and they get props for creating something with just the right amount of levity to catch attention without being over the top. It’s cute, clever, and got me to pull out my iPhone and snap photos. Job well done!

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Transit Art

I love public art, and this new series of surreal scenes on (and about) BART is charming.

A few weeks ago I snapped this poster of the little girl and the duck at my local BART station, wondering what it was. Other than the station scene, the poster offered no clues to the purpose or message.

Fortuitously, a Facebook friend posted a link to this article about the posters, which are whimsical stories created by Josh Ellingson. In each scene a child’s fantasy crosses over into reality — a boy with the undersea-themed backpack spots a deep sea diver with a squid, a boy with a toy rocket sees rockets zooming past through the window, and a girl with a toy duck passes a duck with a toy girl. While they celebrate the adventure of travel, in keeping with transit poster tradition, they are mostly just plain fun and avoid seeming like ads.

Transit art is my favorite type of public art because it adds much-needed lightness and beauty to what is so often drudgery. Years ago while commuting on a bus in Chicago, I saw an excerpt of a Mark Strand poem about a snowflake that affected me so much I was inspired to jot down the name and buy the book. (And I’m not even a poetry fan!) Recently on the Metro light rail in Phoenix I also spotted mosaic sculptures built into platform shelters.

There is currently a MOMA exhibit of London Underground posters from the 1920s-40s, including pieces by E. McKnight Kauffer (one of my favorites of the era) and László Maholy-Nagy. Unfortunately this kind of poster has largely disappeared, replaced by commercial ads, but sometimes we get lucky and find ones like the new BART series or the iconic national parks posters by the amazing Michael Schwab.

I hope to see more art like this popping up. The Bay Area has a tremendous wealth of artists and stories to tap into, and in these tough times we could all use more beauty and levity around us.

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Tasty Salted Pig Parts

I saw this sign at the Ferry Plaza, and burst out laughing. Tasty Salted Pig Parts?!

People think of SF as a vegetarian heaven…and it is. It’s also a city that worships local, artisanal meats, especially pork. In line with the recent restaurant trend of house-made salumi, Boccalone sell cones of salumi to Ferry Plaza passers-by, and there was certainly no shortage of customers. Even better, the folks from Prather Ranch were selling t-shirts that said “Praise the Lard.” I love this town and all its delicious food affectations.