Archive of Non-profits

My career Venn

on October 29th, 2014 in Brand and Business, My Work and Articles by | Comments Off

Friends and colleagues often ask about the work I do, and how they can help me find what I am looking for. Never one to miss an opportunity to draw a diagram, I created this handy Venn. The green zone is my ideal – a strategic branding role in a…

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Taproot Foundation

on November 1st, 2012 in Brand and Business, My Work and Articles, Sustainability and Social Value by | Comments Off

Since 2004 I’ve been a volunteer for the fantastic Taproot Foundation, which supports non-profits by providing them with pro bono teams of consultants they couldn’t otherwise afford. Originally their service grants covered basics like logo design and website development, but have expanded to cover everything from databases to board training….

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Brand Workshop

on September 12th, 2012 in Brand and Business, My Work and Articles, Sustainability and Social Value by | Comments Off

As part of my current project at Kaiser Permanente, I recently facilitated a workshop to explore identity and vision for two KP innovation groups. As a solo facilitator leading a packed half-day session, I was grateful for participants who weren’t intimidated by abstract, visual exercises – they comfortably and confidently…

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Branding Higher Education

on February 12th, 2011 in Brand and Business by | Comments Off

At an event at UC Berkeley, I lucked into a keynote by Rich Lyons, Dean of the Haas School of Business. He shared the new strategic plan for Haas, and it was great to see brand strategy tools applied to higher education — and applied very well. In a time…

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