Archive of Education

Branding Higher Education

on February 12th, 2011 in Brand and Business by | Comments Off

At an event at UC Berkeley, I lucked into a keynote by Rich Lyons, Dean of the Haas School of Business. He shared the new strategic plan for Haas, and it was great to see brand strategy tools applied to higher education — and applied very well. In a time…

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West Coast Green Coverage

on October 22nd, 2010 in Art, Design, and Architecture, My Work and Articles, Sustainability and Social Value by | Comments Off

This year I wrote about West Coast Green for Triple Pundit, a site devoted to green business news and ideas. Links to my posts: “Green” Marketing Lessons from the eBay Box Backstory about the development of the reusable eBay Box, tips from an intrapreneur involved in the project, and the…

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