What I Do

With deep experience in brand strategy and communication, I thrive on helping organizations identify core values and strengths, discover opportunities, and connect with audiences through storytelling.


Brand Identity

Purpose-driven brands originate internally from your identity — it’s who you are at your core, the value you create, and what you stand for. A clearly articulated identity becomes your north star for making any decision.

Identity is discovered through:

  • Workshops and interviews with stakeholders
  • Exploration through metaphor, word, and drawing exercises
  • Brand perception research

Strategy and Insights

Brand strategy is discovering market insights and converting them into actionable opportunities for innovation and growth. Living up to a brand promise, especially for purpose-driven brands, requires an integrated strategy for aligning culture, operations, processes, and products with the mission and identity.

Strategy and insight projects include:

  • Qualitative “deep dive” research, market, and trend analysis
  • Audience segmentation, needs analysis, and persona development
  • Visualizations of systems and strategies
  • Communication and experience frameworks
  • Design strategy and criteria to guide implementation

Storytelling

Expressing your brand in ways that are authentic, resonant, and simple requires smart visual and verbal communication.

My services in this area includes:

  • Key message development
  • Writing and editing content
  • Creative direction and visual brand toolkits
  • Communication and marketing planning
  • Executive presentations